Norm Schoenhoff has owned Whitewater Excitement since its inception in 1978. He is still involved in leading some of the river trips and is always on hand to help his staff and guides to organize the trips. This personal touch is unmatched by any other company in the industry and assures that our guests receive the quality and safety they expect in their adventures.

Whitewater Excitement is one of the elite California rafting companies and naturally attracts some of the premier guides and best support staff in the industry. Understanding that our staff is our frontline and foundation for every guest’s experience, we pay our guides and staff one of the highest rates and provide them with the best benefits. It is not surprising that we have one of the highest staff retention rates of any company in the industry. We strongly believe that by creating a caring, fun, and growing atmosphere for our staff will result in a rewarding experience that our guests will long remember.

Before every whitewater rafting trip, our professionally trained guides conduct a safety briefing that includes whitewater rafting techniques, river safety guidelines and a life-jacket check for proper fit and application.